Our unique approach identifies the cognitive and cultural levers that move consumers towards your brand, and broaden and deepen customer equity.
We use AI to sharpen—not replace—human insight. From study design to analysis, our tools help us move faster, see patterns sooner, and reduce bias, all without sacrificing depth or nuance. It’s smart tech, applied thoughtfully, to deliver better outcomes.
Our goal is always to deliver findings in a way that creates maximum organizational alignment and buy-in, and leadsto faster decision-making. So out studies always begin withan impact planning phase, in which we interview keystakeholders to really understand the business problem, and to discover what approach will best support the internalization and activation of insights.
That sharp-looking owl? He’s not a mascot—he’s our spirit animal. Every Athena project is led by seasoned pros who bring clarity, curiosity, and strategic depth. No junior handoffs. No fluff. Just real wisdom, from kickoff to close.
We have deep experience in fielding global studies, and area member agency of Think Global Qualitative, an international network of senior Qualitative Consultants, providing local expertise in markets around the world. We leverage this network to deliver better insights than clients typically get with the big research agencies, who tend to employ junior researchers on global studies.
Athena helped us with the usability testing on our redesigned e-commerce portal (which globally is the conduit for a very significant sales volume). They got up to speed on our prototype quickly and understood the business priorities behind the usability testing. In two days of testing Jeff established good rapport with our customer-respondents, and made sure that both they and we had some fun along the way! Finally, they were able to rapidly turnaround a topline report pinpointing critical opportunities for UX refinement that allowed us to quickly move forward with confidence that our site was been optimized for better business. Recommended.”
Athena are very conscientious and thorough in their approach…always on top of the project…delivered strong report with good insights in a very understandable but rigorous manner – good value for money! People constantly refer to the research they did for us and refer to their verbiage and findings. Like Athena personally and professionally…would definitely work with them again and would recommend them!
I have had the benefit of Athena Brand Wisdom’s analysis and counsel on various projects over the years and continue to look for opportunities to work with them. Last year, Jeff guest-lectured at the University course on marketing research I was teaching, and brought great insight on the ins, outs, and politics of advertising research. I’ve recommended Athena in past to others (with good results) and continue to do so!
Athena worked with us on two phases of a research project speaking to nurses about a program concept for encouraging patient adherence. They were very pleasant to work with and open to the challenges provided to them. Their partnership model meant that we had the benefit of Sarah’s excellent moderation in the room combined with Jeff’s support and counsel in the backroom. Throughout the sessions, they offered consultation on appropriate questioning tactics to ensure the discussion was lead in an unbiased manner and the resulting responses were useful for implementation. They produced timely, solid reports full of useful insight and actionable recommendations that gave us clear direction for refining our program concept.
