At Athena Brand Wisdom, we blend conventional qualitative methods with leading-edge AI tools. We don’t chase tech for tech’s sake. We use the smartest tools available — from in-depth interviews to advanced AI — to answer the question that matters: what should you do next.
Our proprietary platform assists with the creation of research designs, screeners, and discussion guides— so we can explore each topic from every relevant angle, while saving time on set-up.
AI-generated probes help us dig deeper, and in the right settings, conversational AI moderation lets us do more—faster.
Voice analytics and facial microexpression tools add a deeper emotional layer—showing not just what people say, but how they really feel.
AI supports us in processing transcripts, video, and other data—helping us identify critical patterns faster and reducing our human bias in analysis.
We use only enterprise-grade AI tools that meet the highest security standards. All data is encrypted in transit and at rest, and our platforms are SOC2 or ISO 27001 compliant with robust access controls, audit logs, and regular vulnerability scans. We follow strict data segregation and privacy protocols—aligned with HIPAA, GDPR, and other global frameworks—so your data stays safe, private, and fully compliant at every stage of research.
Our Concept Nursery method focusses on understanding how consumers are connecting with creative ideas, and identifying opportunities to make them stronger.
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We are one of the few firms in North America to offer this method, which allows brands to discover the symbolic cues they can leverage to connect more deeply with consumer culture.
User experience research focuses on understanding user behaviors, needs, wants, and limitations. We deploy a variety of UX Research methods, depending on the stage of a particular project.
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Our WiseQueryAI research platform uses the power of artificial intelligence to deliver qualitative depth with the confidence of quantitative sample sizes, with results in as little as 48 hours after a session.
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