Our Approach

Our unique approach identifies the cognitive and cultural levers that move consumers towards your brand, and broaden and deepen customer equity.

Grounded in anthropology, psychology, behavioral science, and linguistics, our model uses methods and frameworks that translate theory into insight.

Click here for more information on our methods!

cognition plus culture

How Consumers Experience Brands

How can we understand consumers multifaceted experience of brands? By looking at both their cognitive processes AND the cultural context in which these processes are taking place.

Cognition
how it works

How do people process information both emotionally and rationally? Understanding both subconscious emotions and conscious reasoning illuminates how decision making really works

Culture
why it’s important

What underlying cultural forces shape values and desires? Identifying the sub- conscious notions embedded in every culture helps predict how decisions are influenced.