Cognition
how it works
Our unique approach identifies the cognitive and cultural levers that move consumers towards your brand, and broaden and deepen customer equity.
Our unique approach identifies the cognitive and cultural levers that move consumers towards your brand, and broaden and deepen customer equity.
Because consumers' engagement with brands is so nuanced and multifaceted, we design research that reflects this complexity, often combining approaches to explore an issue from multiple perspectives, and using methods such as:
• Focus Groups & Interviews
• Online & Mobile Qualitative
• In-person & Virtual Ethnography
• User Experience (UX) Research
• Quantitative methods of all types
• AI-Powered Quali-Quant
We also have 4 methods that reflect our focus on strengthening brand engagement.
Our Concept Nursery method focusses on understanding how consumers are connecting with creative ideas, and identifying opportunities to make them stronger.
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We are one of the few firms in North America to offer this method, which allows brands to discover the symbolic cues they can leverage to connect more deeply with consumer culture.
User experience research focuses on understanding user behaviors, needs, wants, and limitations. We deploy a variety of UX Research methods, depending on the stage of a particular project.
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Our WiseQueryAI research platform uses the power of artificial intelligence to deliver qualitative depth with the confidence of quantitative sample sizes, with results in as little as 48 hours after a session.
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