Video: Understanding The Thinking Aloud Protocol for Website Usability Testing

Curious about website usability testing with the Thinking Aloud Protocol?  Check out this video for an exploration what it is, what it’s all about, and how it works.  The Thinking Aloud Protocol was developed at IBM in the 1980s, and is now evangelized by thought leaders in the UX industry as a highly effective and cost-efficient way to test a site’s usability.  This video goes over the specifics of how a website usability test is constructed; how many users are needed, what the moderator does, and how “thinking aloud” works as a mechanism for uncovering usability issues.