Deeper customer connections are
in sight.

Find out how our culture + cognition research model can give your brand an edge with consumers

Problems We Solve
Customer connections with brands
See what we do and how we do it
Reasons
to work
with us

Read our featured case study.

Problems We Solve

Sharpen communications strategy

• Creative development & advertising research
• Packaging research
• Optimizing retail experiences
• UX research of all kinds

Understand your target consumers

• Consumer personas
• Shopper journeys
• Purchase drivers and barriers
• Loyalty, churn, and satisfaction factors
• Emerging social trends
• Psychology & behaviour of cultures & subcultures

Support Innovation

• Opportunity identification
• Product testing and positioning

Navigate brand Evolution

• Launch a new brand
• Repositioning an existing brand
• Adapting global brands for new markets
• Pricing & premiumization
• Dealing with a merger

Problems We Solve

Sharpen communications strategy

Creative development & advertising research
Packaging research
Optimizing retail experiences
UX research of all kinds

Understand your target consumers

Consumer personas
Shopper journeys
Purchase drivers and barriers
Loyalty, churn, and satisfaction factors
Emerging social trends
Psychology & behaviour of cultures & subcultures

Support Innovation

Opportunity identification
Product testing and positioning

Navigate brand Evolution

Launch a new brand
Repositioning an existing brand
Adapting global brands for new markets
Pricing & premiumization
Dealing with a merger